疯狂赛车官网

二手车电商竞争背后:“烧钱”难持久 盈利靠内功

2017-06-22 08:27:06 来源:经济日报

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SUIZHEERSHOUCHEDIANSHANGRONGZICHAODEDAOLAI,JINNIANLAIERSHOUCHEDIANSHANGZHIJIANDEJINGZHENGYIJINGQUYUBAIREHUA,“SHAOQIAN”DAGUANGGAOBUTIEYONGHUDEFANGFALVSHIBUSHUANG,DAN“RONGZIKUAI、SHAOQIANGENGKUAI”DEMOSHIJIUJINGNENGZHICHENGDUOJIU,CHENGWEISUOYOUERSHOUCHEDIANSHANGJIXUJIEJUEDENANTI。YOU“SHAOQIAN”ZOUXIANG“YINGLI”,ERSHOUCHEDIANSHANGBUNENGZHIKAOYINGXIAOHEBUTIE,HAIYAOZAISHUJUJILEI、SHUZIHUAGUANLIHEFUWULIUCHENGDENGFANGMIANYOUSUOTISHENG——

 

疯狂赛车官网6YUEFENYILAI,ERSHOUCHEDIANSHANGDERONGZIXINWENBUDUAN。JIYOUXINERSHOUCHEZAIYUECHUXUANBUFUMEIIPOZHIHOU,6YUE6RISHOUCHEPINGTAICHEZHIBAOCHUANCHUWANCHENG8YIYUANRENMINBIDLUNRONGZIDEXIAOXI。ZAICIZHIQIAN,GUAZIERSHOUCHEYU3YUEFENXUANBUHUODE8YIMEIYUANCLUNRONGZI,RENRENCHEYU4YUEFENXUANBUHUODE3YIMEIYUANXINYILUNTOUZI。

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融资背后竞争加剧

WEIHEZHEIXIEERSHOUCHEDIANSHANGPINGTAIRONGZIRUCIJIKE?RONGLAIDEQIANYOUQULENALI?

疯狂赛车官网YIWEIYENEIRENSHIBIAOSHI,ZHEIXIEQIANCHULESHELIFENZHIJIGOUHEXINXIXITONGJIANSHEWAI,JIBENSHANGQUXIANGYOUER:YISHIDALIGUANGGAOYINGXIAO,ERSHIBUTIEYONGHU。ERSHOUCHEXINGYEDEYINGXIAOZHANHUOZAI2015NIANDIANRAN,SHITOUJINGJIUWEIJIAN。WULUNSHIDIANSHI、WANGLUODESHIPINGUANGGAO,HAISHILOUYU、DITIELIDEPINGMIANGUANGGAO,YOUXINYUGUAZIERSHOUCHELIANGJIADEGUANGGAOZONGSHIXIANGBANXIANGSUI。CIHOU,ZAIYOUXIANDESHICHANGKONGJIANLI,QITAGEJIAQIYEYEFENFENJIARUZHANTUAN。

疯狂赛车官网AIRUISHICHANGZIXUNDESHUJUXIANSHI,2015NIAN,ERSHOUCHEDIANSHANGGUANGGAOTOUFANGZONGECHAOGUO8YIYUAN,2016NIANDEZHEIYISHUZIYIJINGDADAO12YIYUAN。CONGCICIFUMEISHENQINGSHANGSHIDEYOUXINGONGBUDECAIBAOKAN,QI2016NIAN、2017NIANYIJI2018NIANYIJIDUZAIXIAOSHOUHEYINGXIAOSHANGDETOURUFENBIEWEI7.94YIYUAN、22.03YIYUANYIJI6.33YIYUAN,FENBIEZHANTONGQIZONGSHOURUDE96.2%、112.9%YIJI97.5%。

疯狂赛车官网YINGXIAODELINGYIGETUJINGBIANSHIBUTIEYONGHU,SHANGSHUYENEIRENSHIBIAOSHI,ERSHOUCHEZHUMAICHESHI,JIAGERENGSHISHOUYAOKAOLVYINSU。YOUYUJINGZHENGDECUNZAI,YIXIEPINGTAIWEILELALONGKEHU,SIXIAJICHEZHUBIBIEDEPINGTAIGENGGAODEBAOJIAYIXIYINKEHU。

疯狂赛车官网CIWAI,WEILEDAXIAOERSHOUCHEZHUDEGULV,TIQIANSUODINGCHEYUAN。YOUDEERSHOUCHEDIANSHANGPINGTAIHAITUICHULEBAOMAIFUWU。MAIJIACHEZHUKEYITONGGUOPINGTAIDEXIANXIABAOMAIDIANJISHOUERSHOUCHE,TONGSHIKUAISUHUODEZHISHAO50%DEYUFUCHEKUAN,PINGTAICHENGNUOSHOUDAOCHEZHIHOU14TIANNEIJIEQINGWEIKUAN。“DANBAOMAIYEWUDESHIZHISHIJIANGCHELIANGJIAGEXIADIEFENGXIANZHUANYIDAOPINGTAI,SHIZHIYESHIYIZHONGBUTIEYONGHUDEXINGWEI,DAIYOUJIAODADEFENGXIANXING。LIRUQICHEJINKOUGUANSHUIXIADIAOHOU,TEDINGCHEXINGDEJIAGEXIAJIANGGUOKUAI,KAIZHANBAOMAIYEWUDEPINGTAIKENENGXINGCHENGKUISUN。”SHANGSHUYENEIRENSHIBIAOSHI。

“XIANGXIANHAOSIDUIFANGDEYUQI,YECHENGWEIGEDAERSHOUCHEDIANSHANGMIJITUIGUANGPINPAIDEZHONGYAOYUANYIN。”SHANGSHUYENEIRENSHIFENXI,LINGYIGEYUANYINZESHIZIBENFANGDEYALI,NEIXIEXIANGYAOJIXUHUODERONGZIDEERSHOUCHEPINGTAI,JISHIYIJINGMIANLINJIAODADEKUISUN,YEYAOBUTINGDIDAGUANGGAOTUIXIAOZIJI。

“烧钱”模式恐难成功

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疯狂赛车官网DANERSHOUCHEJIAOYIZEBUTONG,QITEDIANQIAQIASHIGAOEDIPINSHIJIANZHANG,GERENYONGHUMAIMAIERSHOUCHEDECISHUBIJINGYOUXIAN,NENGFOUTONGGUOGUANGGAOHEBUTIEPEIYANGYONGHUXIGUAN,XINGCHENGWENDINGDEYONGHUGUIMOSHANGDAIGUANCHA。

疯狂赛车官网CHEZHIBAOCHUANGSHIRENJIANCEOHUANGLEYERENWEI,ERSHOUCHEJIAOYIGAOEDIPINDEJIAOYIMOSHIHUIRANGCHUANTONGDEHULIANWANGSHICHANGYINGXIAOXIAOGUODADAZHEKOU,TONGSHINIUQULESHICHANGSHUJU,PINGTAIYIDANTINGZHIZAIGUANGGAOHEBUTIESHANG“SHAOQIAN”,YONGHUSHULIANGKONGPAJIUNANYICHIXUZENGZHANG。CIWAI,SUIZHEGEDAPINGTAIZAIGUANGGAOHEBUTIESHANGDENIZHENGWODUO,YEJIASULEZISHENZIBENXIAOHAO,ZAINANYIWENDINGYINGLIDEJUMIANXIA,“RONGZIKUAI、SHAOQIANGENGKUAI”DEMOSHIBUHUICHIJIU。“CIWAI,GUQUANRONGZIGUODUODELINGYIBIBINGSHICHUANGSHIRENGUQUANHUIBEIXISHIDIAO,CONGERSHIQUKONGZHIQUAN,MAIXIAYINGXIANGGONGSIWENDINGFAZHANDEYINHUAN。”HUANGLEBIAOSHI。

苦练内功提升效率

“ZIBENZAIERSHOUCHEDIANSHANGSHANGDETOURUYIDAOLEZHONGHOUQI,QIYEDERONGZIJIHUIYUELAIYUEXIAO,XIANGYAOHUODEGENGDUOZIBENQINGLAI,BIXUTIGAOXIAOLV,JIEJUEZISHENDEYINGLINANWENTI。”HUANGLEBIAOSHI,ERSHOUCHEDIANSHANGXINGYEDEXINYILUNXIPAIMINGNIANJIUHUIDAOLAI,KULIANNEIGONG、TISHENGXIAOLVCAISHIERSHOUCHEDIANSHANGDECHENGGONGZHIDAO。

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ZISHENXIAOLVDETISHENGYERANGCHEZHIBAOBUDUANBEIZIBENKANHAO,CHEZHIBAOALUNRONGZIQIANZHIZAINANJINGBUJU,SUIHOUZAISUZHOU、WUXI、SHENZHENDENGQUYUXINGBUJU,BLUNRONGZIHOUKAISHIQUANGUOXINGBUJU,CONG4GECHENGSHIKUOZHANGDAO15GECHENGSHI。CLUNRONGZIWANCHENGHOU,CHEZHIBAOZAIBUSHAOQIANDEQINGKUANGXIASHIXIANGUIMOKUOZHANG,DLUNRONGZIYOUCHAOMUJIN2YIYUAN。

“2017NIANZHONGGUOERSHOUCHEJIAOYILIANGWEI1200DUOWANTAI,JINNIANYOUWANGDADAO1500DUOWANTAI,DANTONGGUOWANGLUOPINGTAICHENGJIAODEERSHOUCHESHULIANGJINZHANYICHENGDUO。ERSHOUCHEDIANSHANGDEKONGJIANHAIHENDA。”HUANGLEBIAOSHI,DANYAOCHIDAOSHICHANGDANGAO,GUANGKAOYINGXIAOSHOUDUANSHIBUGOUDE,XUYAOZAITISHENGZISHENFUWUNENGLISHANGKUXIAGONGFU。

JULEJIE,CHEZHIBAOXINYILUN8YIYUANRONGZIJIANGZHUYAOYONGYUWANCHENGXIANXIAMENDIANDEJICHUSHESHIJIANSHE,SHOUXIANJIANGDIANMIANZONGSHUKUODADAO3BEI,DADAO300GEDAO400GEDIANMIAN,SHENTOUDAOQUANGUO200GECHEYUANCHENGSHI。QICI,JIADARENLIZIYUANDETOURU,TIGAOFUWUXIAOLV,JINYIBUZENGQIANGKUAQUYUJIAOYIDEHEXINJINGZHENGLI,BANGZHUYONGHUGENGHAODIHUOQUYIDISHOUCHEDECHAJIA。

责任编辑:ERM523

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