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无人货架能试错多久?专家:需更长时间等待走出困境

2017-06-05 08:42:14 来源:中国经济周刊

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无人货架还能试错多久?

QIGONGXIANGDANCHE,CHIZHEWURENHUOJIADELINGSHI,HETONGSHIPENGYOUDATANTETANQUKUAILIAN,ZHEISHI2018NIANNIANCHU,YIXIANCHENGSHIBAILINGJINGCHANGZAIPENGYOUQUANSHAISHENGHUODECHANGJINGBIAOPEI。

《中国经济周刊》首席摄影记者 肖翊

《ZHONGGUOJINGJIZHOUKAN》SHOUXISHEYINGJIZHE XIAOYI|SHE

JINJINBANNIANZHIHOU,QUKUAILIANGUIYUPINGJING,GONGXIANGDANCHEJIELIANBEISHOUGOU,WURENHUOJIADAGUIMOCHETUI、CONGBANGONGSHIDEJIAOLUOXIAOSHI,SHENZHIBEIBAOCHUDIUHUO、RONGZISHOUZU、CHEDIANDENGXIAOXI。

疯狂赛车官网CONGJIEZHEXINLINGSHOUDEDONGFENGJUEQIDAOGELUJUTOUFENFENJINCHANG,CONGNAXIAZIBEN30YIYUANRONGZIDAOZAOYU“SHENGSIJIE”,WURENHUOJIADAODIJINGLILESHENME?YOUYOUJIJIAWURENHUOJIAQIYENENGGOUCUNHUOXIALAI?

领头玩家“陨落”?

疯狂赛车官网2018NIAN5YUE4RI,GUOXIAOMEICHUANGSHIRENJIANCEOYANLIMINFABIAOSHENGMING,FOURENGUOXIAOMEIXIANGMUGEQIANDECHUANWEN,CHENGGONGSIYEWUFAZHANYIQIEZHENGCHANG,ZHENGZAITANSUOYOU“ZIYINGDEZHONGMOSHI”SHENGJIWEI“YUDISANFANGLIANHEYUNYINGYIJIQUYUHEHUORENZHIDEQINGMOSHI”。

CIQIAN,GUANYUGUOXIAOMEIDUODICHETUIHUOJIA、YEWUTINGZHIDEXIAOXIBUDUAN,HENDUOCHENGSHIDETUIGUANGTUANDUIYIJINGJIESAN。

2017NIAN6YUE,ALIBABAJUHUASUANYUANZONGJINGLIYANLIMINZAICHENGDOUCHUANGLIGUOXIAOMEI,HAOCHENGSHENGENGBANGONGSHIBAILINGWENHUAQUANCENG,QUANMIANFUGAIBAILINGSHENGHUOHEGONGZUOLIANGDACHANGJING,JIZAIYIGEBANGONGCHANGJINGDEKAIFANGSHIHUOJIASHANGBAIFANGLINGSHI、CHASHUIYINLIAODENGCHANPIN,TIESHANGERWEIMA,FUKUANQUANKAOZIJUEDEWURENHUOJIA。

YANLIMINZAIGONGKAIYANJIANGZHONGDUOCIBIAOSHI,ZUOWEISHEQULINGSHOUDEBUCHONG,WURENHUOJIAWUXIANJIEJINBANGONGSHIYONGHU,ZAIMANZUJISHIXIAOFEIXUQIUDETONGSHI,YEBEIRENWEISHINENGGOUFANGBIANHUOQUZHEIYIQUNTIXIAOFEISHUJUDEDUANKOU。YINCI,YONGWURENHUOJIAZUO“QINGQIBING”,KUAISUPUJINBANGONGSHIXIYINLIULIANG,RANHOUBAZHEIXIELIULIANGDAORUDAOXIANSHANG,YONGDIANSHANGDEBAOKUANSIWEIFUZHIJUHUASUANHUOPINDUODUODEMOSHIBEIQIKANHAO。YANLIMINRENWEI,“JIUSUANMAILINGSHIMAOLIDI,SHENZHIKUIQIAN,DANRUGUONENGCHENGGONGDIBALIULIANGZHUANHUADAOXIANSHANG,JIUQUANZHUANHUILAILE。”

ZHEIGEHAOCHENG“XINLINGSHOUZHONGLIBAILINGXIAOFEIZHEZUIJINDECHANGJING”,YEJIECICHENGWEIXIJINLIQI。

GONGKAIZILIAOXIANSHI,GUOXIAOMEIXIANHOUHUODEIDG、LANCHICHUANGTOUDENGDUOJIAZHIMINGJIGOULEIJICHAO5YIYUANTOUZI。ZAIBUDAOYINIANDESHIJIANLI,GUOXIAOMEIHAOCHENGFUWUQIYECHAO8WANJIA,YEWUFUGAIQUANGUO59GECHENGSHI,HUOJIAZHONGDUANSHULIANGJIN10WAN,RIJUNJIAOYIECHAOBAIWANYUAN。

TONGSHI,TADEKUAISURONGZIYEDAIDONGLEZHEIGEXINGYECHENGWEIFENGKOU。ZI2017NIANXIABANNIANQI,WURENHUOJIAZUIGAOFENGSHIQI,YOUJIN50JIAQIYERUJU,RONGZIGUIMOCHAO30YIYUAN。GUOXIAOMEIZEJINYONGBANNIANSHIJIANJIUXUNSURONGZIDAOCLUN,CHENGWEIYENEIRONGZISUDUZUIKUAIDEWANJIAZHIYI。

“GONGXIANGHUOJIABANGONGSHICHANGJINGDEMOSHIMEIYOUWENTI,DANSHIWENTISHIYINGLIQISHIHENBURONGYI。SHOUXIANWURENDIANBUXUYAOYUANGONGJINZHU,WUXUSHOUYINRENYUAN,CONGERNENGGOUJIEYUERENGONGCHENGBEN。MUQIANGUONEIWURENDIANZHUYAOSHIYONGRFIDJISHU,DANRFIDBIAOQIANCHENGBENJIAOGAO,MEIXIAOSHOUCHUYIJIANSHANGPINDECHENGBENBUDIYU4MAOQIAN。RFIDBIAOQIANDECHENGBENSHISUIZHEJINGYINGZHUANGKUANGYIZHICUNZAIDE,YEJIUSHISHUOMAIDEDONGXIYUEDUO,CHENGBENYUEGAO。QICI,SHANGPINYITIANNEIQUANBUXIAOSHOUDIAOSHIBUXIANSHIDE。ERQIEXUDUOSHEBEIZHEJIU、DIANNEIWEIHUDENGYINXINGCHENGBENSHIZHENSHICUNZAIDE,ZHEIXIEYEYAOSUANDAOJINGYINGCHENGBENLI。”LINGSHOUZHUANJIALIUHUIDUI《ZHONGGUOJINGJIZHOUKAN》JIZHESHUO,WURENHUOJIAQIANQIHUOBAOSHIYINWEIZIBENJIACHINENGGOUDALIANGPUHUO,DANSHIZISHENZAOXUENENGLIBUZUHUICHENGWEIDUANBAN,RANGQIHENNANXUMING。

LINGSHOUZHUANJIAHUCHUNCAIGAOSU《ZHONGGUOJINGJIZHOUKAN》JIZHE,CHUANTONGMAICHANGMIANJIYIBANDAWULIUSHIPINGFANGMI,YI7-11WEILI,DANDIANDEDANPINSHULIANGZAI2800GEZUOYOU,KEQUNJIBAIREN;WURENHUOJIAZEYIBANSHIZAIXIEZILOUDEBANGONGSHI,MIANJIYOUDAYOUXIAO,JINGUANCONGBANGONGXUQIULAISHUOKEYISUISHIXIAOSHOU,DANSHIGEXINGHUATAIQIANG,PINLEIYESHIFENYOUXIAN。“WURENHUOJIASUOXUYAODEBUJINSHILIULIANGWENTI,GENGZHONGYAODESHIWANGDIANZHILIANG。YOUYUJUBEIGONGXIANGJINGJIDEXINGZHI,WURENHUOJIAZICHUXIANYILAIBIANZAIKAOYANZHERENXING,DANSHISHIQUESHIJINGCHANGCHUXIANTOUDAOXIANXIANG,QIYESUNHAODA,HENNANYINGLI,TONGSHIBUHUOYESHINANDIAN。”

巨头们对“无人”的诱惑

SUIRANMIANLINZHONGZHONGKUNNAN,WURENHUOJIAHAISHIXIYINLELINGSHOUJUTOUMENDEMUGUANG。

疯狂赛车官网ALILIANHEMEIDEJITUANTUICHU“XIAOMAIJU”;JINGDONGTUICHUJINGDONGDAOJIAWURENZHINENGJU;BIANLIGOUHUOYOUTENGXUN、DINGHUILINGTOUDE2YIMEIYUANRONGZI……CIHOU,WURENHUOJIAXINGYEXUNSUZOUXIANGZHENGHE。2017NIAN9YUE,GUOXIAOMEISHOUGOUFANQIEBIANLI;2017NIAN11YUE,XINGBIANLISHOUGOU51LINGSHI;2018NIAN1YUE,BIANLIFENGJIANBINGLINGWA。

《2017NIANWURENHUOJIAXINGYEBAIPISHU》XIANSHI,MUQIANSHUSHIJIAWURENHUOJIACHUANGYEQIYEDELEIJIRONGZIEYIJINGCHAOGUO30YIYUAN。QIZHONG,MEIRIYOUXIANBIANLIGOUPINGJIECHAO10YIYUANDERONGZIECHUYUXINGYELINGPAODIWEI;GUOXIAOMEI、XINGBIANLI、XIAOeWEIDIANDENGYI1YI~10YIYUANDERONGZIECHUZAIDIERTIDUI;LAOHUKUAIGOU、HAMIDENGRONGZIE1YIYUANYIXIADEGONGSIGOUCHENGDISANTIDUI。

疯狂赛车官网TEBIEZHIDEGUANZHUDESHI,MUQIANWURENHUOJIALINGYUDEDAWANJIAMENSHIYIQUNLAIZIALI、MEITUAN、DIDIDE“HULIANWANGCHUANGYELAOBING”。

LIRUGUOXIAOMEICHUANGSHITUANDUIDEBEIJINGKANCHENGHAOHUA,BAOKUOALIJUHUASUANZONGJINGLI、MEITUANHUADONGDAQUZONGJINGLI、MEITUANCOODENG。

疯狂赛车官网YIWEICHUANGTOUQUANRENSHIXIANG《ZHONGGUOJINGJIZHOUKAN》JIZHEJIESHAO,XIAOBUKUAIPAO、KUAISUDIEDAI、DALIANGRONGZI、SHAOQIANXUNSUKUOZHANGUIMO,SHIDANGQIANHULIANWANGCHUANGYEDEMOSHI,DANGNIANJINGLIGUO“BAITUANDAZHAN”DE“HULIANWANGLAOBINGMEN”,YOUQISHENANCHUANGYEZHIDAO。JINNIANLAI,YIDONGHULIANWANGDELIULIANGHONGLIBURUWEISHENG,LIULIANGCHENGBENYUELAIYUEGAO,XIANXIAQUDAOLIULIANGRUKOUDEZUOYONGBEIFANGDA。ZAIZHEIGEXIANSHANGJIEHEXIANXIADESHIDAI,WUSHUSHANGJIABIZHEZIJIWUXIANJIEJINXIAOFEIZHE。

“WURENHUOJIADEZHEIGEGAINIANBEICHAOQILAIZHIHOU,JIASHANGYIQUNLAIZIIDGZIBEN、GUANGSUZHONGGUO、JINGWEICHUANGTOUDENGJIGOUDEMINGXINGTOUZIRENJINCHANG,WOMENYULIAODAOLEDAOSUNLV、PEISONGCHENGBEN、YUNYINGNANDUDENG‘KENG’,DANMEIYOUYULIAODAOZIBENFENGKOUTINGDEZHEIMEKUAI、‘KENG’MAIDERUCISHEN。”GAIRENSHIDUI《ZHONGGUOJINGJIZHOUKAN》JIZHESHUO。

疯狂赛车官网DUICI,ZHONGGUODIANZISHANGWUYANJIUZHONGXINZHURENCAOLEIRENWEI,WURENHUOJIADEXUQIUZAIWEILAISHIBUBIANDE。XINSHENGDAIHULIANWANGXINXIAOFEIZHULIJUEQI、YIDONGZHIFUDEPUJI、RENLIANSHIBIEDENGAIJISHUDERIQUCHENGSHU,DOUSHIWURENHUOJIADELIHAO。DAOZHIGUOXIAOMEIXIANZHUANGZUIZHIJIEDEYUANYIN,SHIRONGZIBUCHANG。

疯狂赛车官网CAOLEIGAOSU《ZHONGGUOJINGJIZHOUKAN》JIZHE:“GUOXIAOMEIYUANDING4YUEFENGONGBUDEYOUALIZHUDAODERONGZI,JUCHENGSHIYINWEIALINEIBUYIJIANBUYIZHIDAOZHITUOYAN,ZUIHOUBULELEZHI。ZIBENTUICHULAIDEFENGKOU,ZUIHOUHAISHIYINWEIZIBENWAJIE。ZHIYOUNEIXIEJUBEIQIANGDAZIBEN,NENGGOUDUIJIEGENGDUOCHANGJINGDEWANJIACAINENGGOUJIANCHIXIAQU。”

盈利还需更长时间等待

MUQIAN,YENEIYOURENRENWEIWURENHUOJIASHIYIGEJINRONGGUSHI,HAIYOURENRENWEIWURENHUOJIASHIYIGEXIANXIADEDAOLIUKONGJIAN,ERGENGDUODERENZERENWEIWURENHUOJIASHIYONGHUSHUJUHECHANGJINGJIEHEDAILAIDESHANGJI。

疯狂赛车官网RUJIN,PAOMAQUANDIDESHIDAIJIESHU,WURENHUOJIACANCUNDEWANJIAKAISHIZOUSHANGZHUANXINGZHILU:GUOXIAOMEICONG“ZHONG”DAO“QING”,JIERUDISANFANGBIANLIDIANDEGONGYINGLIAN;BIANLIFENGJIANGHUOJIASHENGJIWEIZHINENGHUOJU;XINGBIANLIZETUOZHANXIANSHI、LINGSHOUZHONGDUAN,HAIZAISHANGHAIDAZAORECHU。

疯狂赛车官网DUICI,CAOLEIRENWEI,WURENHUOJIAXINGYEDEJINGZHENGYIJINGYOUDIANWEISHULIANGZHIZHENGZHUANBIANCHENGDIANWEIZHILIANGZHIZHENG,YIWANGMANGMUZHUIQIUDIANWEISHULIANG,HUSHIDIANWEIZHILIANGHEYUNYINGXIAOLVDEZUOFAJIANGBEISHICHANGTAOTAI,QIYEXUYAOTONGGUOJINGXIGUANLI、TISHENGYUNYINGZHILIANG,BINGZHUBUSHIXIANYINGLI。“YIWURENHUOJIAXIANGMU‘YONGDIANXINBA’WEILI,GAIXIANGMUCENGZAIPUSHEWANCHENG64GEWURENHUOJIAHOU,HEDUIQIANDUANHEHOUTAISHUJUSHIFAXIAN,HUOSUNLVCHAOGUO20%,HUOSUNZUIYANZHONGDESHENZHIDADAO39%。GENGZHIDEZHUYIDESHI,MUQIANCHULEKAOYONGHUZIJUE,WURENHUOJIAJIBENWUFAJIEJUETOUDAO、LOUFUKUANDENGWENTI,SUNHAOLVYUANCHAOYOURENSHITIDIAN。”

BUGUO,BUSHAOWURENHUOJIAWANJIADUIZHEIYILINGYUYIJIUCHONGMANXINXIN。YIWEIWURENHUOJIACONGYEZHETOULU,WURENHUOJIASHICHANGRONGLIANGDAGAIYOU400YIYUAN,MUQIANQIYEDOUCHUYUSHICUOJIEDUAN,HAIYOUHENDAFAZHANKONGJIAN,WURENHUOJIAJIANGCHENGWEILINGSHOUSHENGTAIDEYIHUAN。

LIUHUIRENWEI:“WURENHUOJIAGUIGENDAODIHAISHILINGSHOUYE。LINGSHOUXINGYEDEQIAOCHU7-11ZAIZHONGGUOSHUNIANZHIHOUCAISHIXIANYINGLI,WURENHUOJIAYEXUYAOGENGZHANGSHIJIANDEDENGDAIYIJIDUIGONGYINGLIANDESHENGENGCAINENGZOUCHUMUQIANDEKUNJING。”

《ZHONGGUOJINGJIZHOUKAN》JIZHE HOUJUAN|BEIJINGBAODAO

疯狂赛车官网(BENWENKANFAYU《ZHONGGUOJINGJIZHOUKAN》2018NIANDI22QI)

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